Brand Usage Policy

Effective 2019-10-08

Guidelines and general rules

When our commercial partners or third parties use our brand assets, a consistent approach helps people easily recognize iMatr and protect company trademarks. For the purposes of this information, these guidelines, general rules, and iMatr's Terms of Use policy, are collectively referred to as the "Terms".


The iMatr logo must be kept clear of other content, images, or logos to the extent that white space must surround the asset. The minimum amount of white space required is determined as one third (1/3) the length of the iMatr logo. The shape and proportion of iMatr brand assets ("IBA") are to be maintained when reproduced in various sizes. Under no circumstances are illegible IBA's to be displayed.

When our commercial partners or third parties use our IBA's, the context of the IBA's use must conform to all iMatr terms and policies.


The rights to IBAs are strictly protected. Commercial partners or third parties must not assert rights over the iMatr brand whether by trademark registration, domain name registration or anything else.


The modification of IBAs in terms of design, color, and proportionality is prohibited. By maintaining a uniform design, IBAs may easily be recognized to the benefit of those looking to use or identify with iMatr services.

Imitation and association

The use of iMatr trademarks, names, domain names, logos or other content that imitates IBAs is prohibited. Use of any icons, images or trademarks must be in compliance with these Terms.

The combination of any part of an IBA with a commercial partner's or third party's name, marks or generic terms in whole or part is not permitted.

Commercial partners or third parties who use IBAs must not:

  • imply partnership, sponsorship or endorsement by iMatr

  • make an IBA or IBAs the most distinctive, prominent or visible feature of what is being presented

  • feature iMatr or its IBAs on content or materials associated with pornography, illegal activities or other materials that violate iMatr's Terms.

Use of the iMatr name

Sometimes our commercial partners or third parties may need to use the iMatr name, to refer to it, or to discuss it, or to describe their use of or how their products or services are integrated with iMatr. When used in this way the word "IMatr" must be displayed in the same font size and style of the content, with the first letter "I", capitalized and italicized ("I"). In addition, the word iMatr must not be substituted with the iMatr logo when used in written content referencing or describing iMatr, its products or services.

Pluralizing the iMatr logo or its IBAs is prohibited.


IMatr does not permit or license its trademarks, logos or other intellectual party for use merchandise or other products such as clothing, hats or mugs. IMatr reserves the right to use and transfer its IBAs onto its own exclusively offered merchandise.


The iMatr logo, Myvoice, New & Views, My Stats, rewards, ADS, WHAT'S TRENDING, Matchmaker, MyZONE Candidates Politicians, Contact Engine, MyTracker, and government and organizations icons, are owned by iMatr and may only be used as provided by these guidelines or with iMatr's permission.

It is prohibited for anyone to use or register, or otherwise claim rights in any iMatr trademark, service mark, company name, trade name, username or domain registration.

iMatr's trademarks are not be used in a confusedly similar or dilutive way, or in any way that may be inconsistent with the Terms.

iMatr may revoke permission to use its trademarks at any time.

At its sole discretion, iMatr reserves the right to withhold approval of content that it feels is inconsistent with its brand, Terms, or platform activity standards.